13608_高级商务英语阅读_精讲网课

以下视频为精讲课第一章节网课试听，购买即赠送价值39.9元在线题库（点此预览题库），完整视频请点此查看
单次购买多门套餐更划算，精讲网课低至138元/门，套餐入口点击这里

此精讲网课基本信息如下，购买后请于会员中心“已购视频”查看：

适用省份

吉林

课程包含

课程精讲班：课程时长（0分钟），课程章节（0节）

老师介绍

网课章节信息：

第1章：（上册）Unit1 Business Start-ups

第1节：How to Prepare to Launch Your Start-up

第2节：Seven Great Ways to Finance a Start-up

第3节：Five Lessons for Start-ups from Buffy the Vampire Slayer

第2章：Unit2 Marketing

第1节：Conducting Market Research

第2节：Marketing Can Do Better

第3节：Coca-Cola Marketing Shifts from Impressions to Expressions

第3章：Unit3 Advertising

第1节：Where Is Advertising Going?Into“Stitials”

第2节：Ethical Issues in Online Advertising

第3节：Why Television Is the Place Advertisers Want to Be Again

第4章：Unit4 Stocks

第1节：An Introduction to the Stock Market

第2节：Stocks：Five Market Mistakes to Avoid

第3节：Why Stocks Are Riskier than You Think

第5章：Unit5 E-commerce

第1节：E-commerce Industry

第2节：Customer Retention：Keep Customers by Growing Relationships Onlin

第3节：An Internet with Chinese Characteristics

第6章：Unit6 Innovation

第1节：The Eight Essentials of Innovation

第2节：Seven Steps to a Culture of Innovation

第3节：What Is Making Enterprise Innovation Possible

第7章：Unit7 International Trade

第1节：How to Start Selling Internationally

第2节：Global Logistics/Supply Chain Best Practices ——To Support and Dr

第3节：Dating and Business: Not All That Different

第8章：Unit8 Managing Your Money

第1节：Are You Buying It?

第2节：Advice for Young Investors

第3节：Ten Tips for Realistic Money Management in College

第9章：Unit9 Insurance

第1节：Types of Insurance

第2节：The Five Big Health-care Dilemmas

第3节：Umbrella Coverage for Preventing Your Ruin

第10章：Unit10 Negotiation

第1节：How to Negotiate Effectively

第2节：Negotiating Your Way Out of a Bad Situation

第3节：Three Negotiation Skills That Can Jump-start the Economy

第11章：Unit 11 Leadership

第1节：Intentional Influence

第2节：Communication Secrets of Great Leaders

第3节：Seven Leadership Lessons from an NBA Coach

第12章：Unit 12 Sheconomy

第1节：The Rise of the Sheconomy

第2节：Nurturing a Baby and a Start-up Business

第3节：The Vicious Cycle of the Gender Pay Gap

第13章：Unit 13 Green Economy

第1节：A Global Green Deal

第2节：Eco-friendly Model Home in Maryland Reflects Green Movement's Ed

第3节：The Trouble with Green Product Ratings

第14章：Unit 14 Tourism

第1节：Five Ways to Make Travel Easier, Starting with a Single Shoe

第2节：Vacation Blues as Tourists Stay at Home

第3节：Hotels Try Harder to Woo Business Customers

第15章：（下册）Unit1 Global Trade

第1节：The Road to Ruin

第2节：After Six Years,the Global Trade Talks Are Just That: Talk

第3节：No End of Free Trade

第16章：Unit2 Tourism Today

第1节：The Tour of Duty

第2节：Eco-Friendly Resorts: Into the Woods

第3节：Much Greater Paris

第17章：Unit3 Digital Marketing

第1节：When Digital Marketing Campaigns Actually Work

第2节：Digital Marketing—What Does It Really Mean? Insights from Nine B

第3节：Adidas: Another Winner at the World Cup?

第18章：Unit4 TVAds and Web Ads

第1节：Corny Ads, Nice Revenue

第2节：What Works in Online Video Advertising?

第3节：This Is Your Brain on Advertising

第19章：Unit5 International Transportation

第1节：International Air Transportation

第2节：Shipping

第3节：A Section from Logistics and Fulfillment for E-Business

第20章：Unit6 Telecommunications

第1节：Last Call：Can Nokia Compete with Apple and Android?

第2节：How Fast Will Your Internet Be in 2020?

第3节：How Cloud Computing Will Change Business

第21章：Unit7 Intellectual Property Protection

第1节：Intellectual Property Law and Employees

第2节：Smartphones Are the Latest Patent Battleground

第3节：Copycats vs.Copyrights

第22章：Unit8 Real Estate

第1节：Ten Tips for Getting a Fair Price on Your Home

第2节：Should I Buy a House for My Child at College?

第3节：Property Co-Ownership

第23章：Unit9 Multinational Companies

第1节：Motivations to Go Abroad

第2节：Culture and International Business

第3节：The Benefits of Multinational Companies

第24章：Unit10 Banking

第1节：About Banking

第2节：The Five Money Mistakes You Don't Know You're Making

第3节：Defend Your Data: Five Online Security Don'ts

第25章：Unit11 Foreign Direct Investment

第1节：South-North FDI: Role Reversal

第2节：Warren Buffett Invests like a Girl?

第3节：Big Oil Heads Back Home

第26章：Unit12 Accounting

第1节：More Accounting Transparency May Distort Markets

第2节：Flex Time Flourishes in Accounting Industry

第3节：How Do You Explain Radical Management(or Agile) to a CFO?

第27章：Unit13 Personal Finance

第1节：Mind over Money

第2节：Top Five Money Mistakes You Should Avoid in College

第3节：The Birth of Bretton Woods

第28章：Unit14 International Taxation

第1节：Two Issues about the US International Taxation Policy

第2节：As Dot-Coms Go Bust in the US, Bermuda Hosts a Little Boomlet

第3节：Supplementary Reading