13608_高级商务英语阅读_自考教材书籍

高级商务英语阅读1

目录

Unit 1　Business Start-ups
　Text A How to Prepare to Launch Your Start-up
　Text B Seven Great Ways to Finance a Start-up
　　Supplementary Reading Five Lessons for Start-ups from Buffy the Vampire Slayer
　　Test Yourself
Unit 2　Marketing
　Text A Conducting Market Research
　Text B Marketing Can Do Better
　　Supplementary Reading Coca-Cola Marketing Shifts from Impressions to Expressions
　　Test Yourself
Unit 3　Advertising
　Text A Where Is Advertising Going? Into "Stitials"
　Text B Ethical Issues in Online Advertising
　　Supplementary Reading Why Television Is the Place Advertisers Want to Be Again
　　Test Yourself
Unit 4　Stocks
　Text A An Introduction to the Stock Market
　Text B Stocks: Five Market Mistakes to Avoid
　　Supplementary Reading Why Stocks Are Riskier than You Think
　　Test Yourself
Unit 5　E-commerce
　Text A E-commerce Industry
　Text B Customer Retention: Keep Customers by Growing Relationships Online
　　Supplementary Reading An Internet with Chinese Characteristics
　　Test Yourself
Unit 6　Innovation
　Text A The Eight Essentials of Innovation
　Text B Seven Steps to a Culture of Innovation
　　Supplementary Reading What Is Making Enterprise Innovation Possible
　　Test Yourself
Unit 7　International Trade
　Text A How to Start Selling Internationally
　Text B Global Logistics/Supply Chain Best Practices--To Support and Drive Business Success and Trends
　　Supplementary Reading Dating and Business: Not All That Different
　　Test Yourself
Unit 8　Manage Your Money
　Text A Are You Buying It?
　Text B Advice for Young Investors
　　Supplementary Reading Ten Tips for Realistic Money Management in College
　　Test Yourself
Unit 9　Insurance
　Text A Types of Insurance
　Text B The Five Big Health-care Dilemmas
　　Supplementary Reading Umbrella Coverage for Preventing Your Ruin
　　Test Yourself
Unit 10 Negotiation
　Text A How to Negotiate Effectively
　Text B Negotiating Your Way Out of a Bad Situation
　　Supplementary Reading Three Negotiation Skills That Can Jump-start the Economy
　　Test Yourself
Unit 11 Leadership
　Text A Leadership: Intentional Influence
　Text B Ten Communication Secrets of Great Leaders
　　Supplementary Reading Seven Leadership Lessons from an NBA Coach
　　Test Yourself
Unit 12 Sheeonomy
　Text A Woman Power: The Rise of the Sheconomy
　Text B Nurturing a Baby and a Start-up Business
　　Supplementary Reading The Vicious Cycle of the Gender Pay Gap
　　Test Yourself
Unit 13 Green Economy
　Text A A Global Green Deal
　Text B Eco-friendly Model Home in Maryland Reflects Green Movement's Edging into the Mainstream
　　Supplementary Reading The Trouble with Green Product Ratings
　　Test Yourself
Unit 14 Tourism
　Text A- Five Ways to Make Travel Easier, Starting with a Single Shoe
　Text B Vacation Blues as Tourists Stay at Home
　　Supplementary Reading Hotels Try Harder to Woo Business Customers
　　Test Yourself

高级商务英语阅读2

ISBN： 9787513568050

总主编： 叶兴国、 王光林
主编： 叶兴国
编者： 刘一丹、 蒋世佳、 马路、 兰天、 范霖、 任启俊、 李慧

页数： 263

产品类型： 图书

语种： 英文

出版日期： 2015-11-01

定价： ￥44.90

Unit 1 Global Trade 1

Text A Global Trade: The Road to Ruin 2

Text B After Six Years, the Global Trade Talks Are Just That: Talk 7

Supplementary Reading No End of Free Trade 12

Test Yourself 16

Unit 2 Tourism Today 22

Text A The Tour of Duty 23

Text B Eco-Friendly Resorts: Into the Woods 28

Supplementary Reading Much Greater Paris 33

Test Yourself 37

Unit 3 Digital Marketing 43

Text A When Digital Marketing Campaigns Actually Work 44

Text B Digital Marketing—What Does It Really Mean? Insights from

Nine Brand Digital Marketers 48

Supplementary Reading Adidas: Another Winner at the World Cup? 53

Test Yourself 56

Unit 4 TV Ads and Web Ads 59

Text A Corny Ads, Nice Revenue 60

Text B What Works in Online Video Advertising? 65

Supplementary Reading This Is Your Brain on Advertising 70

Test Yourself 73

Unit 5 International Transportation 79

Text A International Air Transportation 80VIII 高级商务英语阅读 2

Text B Shipping 85

Supplementary Reading A Section from Logistics and

Fulfillment for E-Business 90

Test Yourself 92

Unit 6 Telecommunications 99

Text A Last Call: Can Nokia Compete with Apple and Android? 100

Text B How Fast Will Your Internet Be in 2020? 105

Supplementary Reading How Cloud Computing Will

Change Business 110

Test Yourself 113

Unit 7 Intellectual Property Protection 119

Text A Intellectual Property Law and Employees 120

Text B Smartphones Are the Latest Patent Battleground 125

Supplementary Reading Copycats vs. Copyrights 130

Test Yourself 133

Unit 8 Real Estate 137

Text A Ten Tips for Getting a Fair Price on Your Home 138

Text B Should I Buy a House for My Child at College? 143

Supplementary Reading Property Co-Ownership 147

Test Yourself 151

Unit 9 Multinational Companies 155

Text A Motivations to Go Abroad 156

Text B Culture and International Business 160

Supplementary Reading The Benefits of Multinational Companies 165

Test Yourself 167

Unit 10 Banking ?0?1?0?1?0?1?0?1?0?1?0?1?0?1?0?1?0?1?0?1?0?1?0?1?0?1?0?1?0?1?0?1?0?1?0?1?0?1?0?1?0?1?0?1?0?1?0?1?0?1?0?1?0?1?0?1?0?1?0?1?0?1?0?1?0?1?0?1?0?1?0?1?0?1?0?1?0?1?0?1?0?1?0?1?0?1?0?1?0?1?0?1?0?1?0?1?0?1?0?1?0?1?0?1?0?1?0?1?0?1?0?1?0?1?0?1?0?1?0?1?0?1?0?1?0?1?0?1?0?1?0?1?0?1?0?1?0?1?0?1?0?1?0?1?0?1?0?1?0?1?0?1?0?1?0?1171

Text A About Banking 172

Text B The Five Money Mistakes You Don’t Know You’re Making 177

Supplementary Reading Defend Your Data: Five Online

Security Don’ts 182

Test Yourself 185目 录 IX

Unit 11 Foreign Direct Investment 188

Text A South-North FDI: Role Reversal 189

Text B Warren Buffett Invests like a Girl? 194

Supplementary Reading Big Oil Heads Back Home 198

Test Yourself 202

Unit 12 Accounting 207

Text A More Accounting Transparency May Distort Markets 208

Text B Flex Time Flourishes in Accounting Industry 213

Supplementary Reading How Do You Explain Radical

Management (or Agile) to a CFO? 217

Test Yourself 221

Unit 13 Personal Finance 226

Text A Mind over Money 227

Text B Top Five Money Mistakes You Should Avoid in College 232

Supplementary Reading The Birth of Bretton Woods 237

Test Yourself 239

Unit 14 International Taxation 244

Text A Two Issues about the US International Taxation Policy 245

Text B As Dot-Coms Go Bust in the US, Bermuda Hosts

a Little Boomlet 250

Supplementary Reading International Taxation: Large US Corporations

and Federal Contractors with Subsidiaries in

Jurisdictions Listed as Tax Havens or Financial

Privacy Jurisdictions 255

Test Yourself 258

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