13605_高级商务英语_教材书籍（二手书籍）

目录

Text A The Empire Strikes Back

Text B Disney Theme Park

Unit 2 Film Industry

Text A The Harry Potter Economy

Text B China's Investment in Silver Screen

Unit 3 Property Boom

Text A Between a Rock and a Living Space

Text B Building Excitement

Unit 4 Information Technology

Text A Silicon Valley Visionary Who Put Apple on Top

Text B Nokia at the Crossroads: Blazing Platforms

Unit 5 Creativity and Innovation

Text A The Postmodern Craving for Creativity

Text B Design Thinking

Unit 6 Commercial Litigation

TextA Reducing the Risk of Commercial Litigation in theUnited States

Text B The McDonald's Coffee Lauit and Now, the Rest of theStory

Unit 7 Mass Customization

Text A BMW Drives Germany

Text B How Mass Customization Is Changing Our World

Unit 8 Crisis Management

Text A A Crisis Made in Japan

Text B Crisis Management in Belgium: the Case ofCoca-Cola

Unit 9 Internet and Our Life

Text A How Long Will Google's Magic Last?

Text B Has the Internet Brought Us Together or Pulled UsApart?

Unit 30 Career Planning

Text A How to Change the World

Text B How Will You Measure Your life?

Unit 13 Financial Crisis

Text A Cinderella's Moment

Text B Fixing Europe's Single Currency

Unit 32 Entrepreneuhip

Text A Can Red Wine Help You Live Forever?

Text B An Interview with Tim Ferriss--Author of The 4-HourWorkweek

序言

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